In our post-recession economy, it's becoming increasingly important to seek efficient, profitable growth and adapt to changing consumer behaviors.
From a marketing standpoint, it's unlikely that past methods will yield efficient returns on spending. The downturn has fundamentally changed consumer expectations in a lasting way. Tricks and gimmicks are a thing of the past – replaced with an expectation of product quality and customer service.
These changes in consumer mindset will require online retailers to improve and adapt their efforts across each marketing channel, with a new focus on engagement with the consumer. Marketers must also increase the efficiency at which they spend their budgets and leverage key technologies to earn consumer loyalty.
The rest of the article can be found on my new site: www.zacksimpson.com/online-marketing-in-a-post-recession-world
I've moved just a few of the posts from this Blogger account over, and this is one of them. Thanks!
Conclusions drawn from Accenture research report.
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